Syndicated Commerce is catching on like wildfire as the new and improved way for Brands to build awareness, engage existing customers, acquire new customers, and drive loyalty in ways that are relevant, measurable and drive monetization.  As a long time ‘marketeer’, I believe the ultimate goal is to engage customers in more relevant and frequent ways to create an emotional ‘attachment’ to a Brand or a merchant.  The coveted ‘secret sauce’ to driving emotional attachments?  Trust. Road warriors, occasional business travelers, and leisure travelers all want...

Last week I had the privilege of sitting on a panel at the Wells Fargo Tech Transformation Summit conference in San Francisco with industry legends John Hagel, co-chairman, Deloitte LLP Center for the Edge, Toby Redshaw, the former CIO of American Express and Ray Wang, CEO and principal analyst at Constellation Research. The panel, moderated by Fortune’s Miguel Helft, pivoted off of the March 5 Wells Fargo Securities report by Jason Maynard, “Next on the Horizon – Syndicated Commerce,”  which is a new commerce category primed to turn the industry on its head. We...

We on the Deem@Work team are beginning to close the book on a fruitful 2012, which saw the introduction of Deem@Work in July, the debut of our first financial partner and the signing of even more customers (more on those soon!). As we look to accelerate that momentum in 2013, we will continue to focus on streamlining operations and driving traction of the Deem commerce platform. In that vein, we announced today the sale of ExpenseWire to Paychex, which will enable us to stay laser-focused on our Deem@Work product line. We originally purchased the ExpenseWire business to...

So, this past Tuesday I had the opportunity to speak at a leading business travel conference  about the future of technology – SoLoMo + Cloud + Big Data – and its impact on next-generation Customer Experience Management (CXM). When asked about Mobile, I decided to put some real wood behind the HTML5 arrow (with some qualifications of course). Sure enough, just as I was espousing its virtues, Mr. Zuckerberg decided to throw HTML5 under the proverbial bus. Excellent timing Mr. Grady, excellent timing! I’m now forced to expound a bit more on my position so here it...

By Eliza Morgan The recent release of the MasterCard Business Network is a service for small and mid-sized businesses. The platform, powered by Rearden Commerce’s Deem platform, allows business owners to save time and money while managing expenses simultaneously.  This one-stop-shop is a reflection of the company’s commitment to “perfecting commerce” by pairing businesses with the right consumers; and in this case, businesses are the consumers. All current MasterCard card holders are eligible to register. There are plans for an updated network release in upcoming...

When you book your travel, how often do you think ahead about your ground transportation? Though many travelers book rental cars in advance, very few plan ahead for car service from the airport to the hotel, or from the hotel to that critical meeting that spurred their travel in the first place. Instead, they stand in line at the taxi queue with a sea of travelers who also did not plan ahead, nervously hoping they will get to their meeting on time. But even though on average, ground transportation makes up only 4% of a company’s overall travel spend — it shouldn’t be...

I’m in the trenches with our small business customers. I need to understand their business concerns, priorities, and headaches, and relate them back to our engineering team to constantly innovate and improve our offering. The latest collaboration between our product development and engineering teams is Deem at Work, a suite of integrated spend and expense management applications that helps small businesses save on the items and services they buy every day, including essential tools to manage their spend, all in one place. The feelings I’ve had leading up to the launch...

I’ve always rooted for the underdog, whether it’s a sporting event or a local mom and pop business. One of the things that motivates me every day as CEO of Rearden Commerce is seeing our Deem technology in action, enabling small- and mid-size businesses everywhere to compete and realize the benefits of their large, enterprise competitors. Today we announced Deem is powering the MasterCard Business Network, helping more than 15 million small businesses save time and money by operating smarter. MasterCard selected Deem because the platform offers a complete solution that...