Archive: 2012 February

Analytics is central to how successful e-commerce companies analyze and make personalized recommendations for customers. At Rearden Commerce, our Deem platform relies heavily on analytics to match customers with hotels they’ll like, flights that meet their specified needs, and even relevant discounted offers for products and services in any location where they may be. As an example, one of the most important pieces of information we account for is on-time performance for flights.  Accost a random traveler from the business rank and file and ask him how he avoids...