Analytics is central to how successful e-commerce companies analyze and make personalized recommendations for customers. At Rearden Commerce, our Deem platform relies heavily on analytics to match customers with hotels they’ll like, flights that meet their specified needs, and even relevant discounted offers for products and services in any location where they may be.
As an example, one of the most important pieces of information we account for is on-time performance for flights. Accost a random traveler from the business rank and file and ask him how he avoids arriving at his destination late (or not at all) from a cross-country flight. Chances are you’ll hear “don’t connect through O’Hare in winter” or a similar pearl of folk traveling wisdom. But what’s Plan B? After all, winter is winter. Perhaps the alternative will be just as risky. Out of the frying pan, into the fire, as they say, or in this case, out of the ‘fridge, into the freezer.
Many common connection points are subject to weather delays. Weather is but one factor, as you can well guess. The national network of US airports is complex system that works well much of the time, but as the data show, it struggles under peak loads.
Anecdotes and conventional wisdom have their place, but the data are paramount. To demonstrate some of the analytics driving Deem, we have prepared an animated infographic depicting seasonal patterns in on-time flight performance based on the last ten years of flight data by US airport. In this case, the data is carrier-agnostic — meant more to help us help our customers plan the best air travel routes, supported by a decade of hour-by-hour data. The video speaks for itself, but you’ll notice some interesting regional and nationwide phenomena you may not have known about. For example:
SiliconANGLE ran a piece this morning on this data, citing the importance of Big Data as an area of research across the travel industry, for its vast potential in bringing benefit to travelers. We couldn’t agree more.
Take a look at the animated infographic, and play with the playback speed settings to inspect particular regions at particular times of the year more closely.