Archive: Big Data

Syndicated Commerce is catching on like wildfire as the new and improved way for Brands to build awareness, engage existing customers, acquire new customers, and drive loyalty in ways that are relevant, measurable and drive monetization.  As a long time ‘marketeer’, I believe the ultimate goal is to engage customers in more relevant and frequent ways to create an emotional ‘attachment’ to a Brand or a merchant.  The coveted ‘secret sauce’ to driving emotional attachments?  Trust. Road warriors, occasional business travelers, and leisure travelers all want...

Last week I had the privilege of sitting on a panel at the Wells Fargo Tech Transformation Summit conference in San Francisco with industry legends John Hagel, co-chairman, Deloitte LLP Center for the Edge, Toby Redshaw, the former CIO of American Express and Ray Wang, CEO and principal analyst at Constellation Research. The panel, moderated by Fortune’s Miguel Helft, pivoted off of the March 5 Wells Fargo Securities report by Jason Maynard, “Next on the Horizon – Syndicated Commerce,”  which is a new commerce category primed to turn the industry on its head. We...

So, this past Tuesday I had the opportunity to speak at a leading business travel conference  about the future of technology – SoLoMo + Cloud + Big Data – and its impact on next-generation Customer Experience Management (CXM). When asked about Mobile, I decided to put some real wood behind the HTML5 arrow (with some qualifications of course). Sure enough, just as I was espousing its virtues, Mr. Zuckerberg decided to throw HTML5 under the proverbial bus. Excellent timing Mr. Grady, excellent timing! I’m now forced to expound a bit more on my position so here it...

These days, everyone is talking about Big Data. Politicians are using it to microtarget voters. Parents are relying on baby-data apps to compare their children’s progress to others. Universities are crunching numbers to predict the success of their students. And, across the board, innovative companies are harnessing the massive amounts of available Big Data to get an edge on the competition. We’re all talking about Big Data at conferences, cocktail parties, and networking events. I’m as engaged in these conversations as the next person, as data analytics is critical...

USA Today cites Rearden Commerce analytics in predicting the best and worst days of the year to fly.