Archive: Deals and Offers

Expanding The Deem Network With my background as the CEO of HomeRun.com, I am passionate about matching merchants with consumers and businesses that are in the market for what they are selling. I have long believed that the “daily deal” has incredible potential as a performance-based marketing innovation, but that in their current incarnation, daily deals remain inefficient to the detriment of both the merchant and consumer. This is why HomeRun joined the Deem ecosystem last fall. Today, it has all come together for us at Deem as we expand the Deem Network, giving...

Over the years, I think I have tossed hundreds of pounds of junk mail into the recycling bin. When my Labrador brings the local paper to the front door in the morning (yes, I actually trained her to do that), inevitably there are numerous inserts promoting used cars or underwear that spill out onto the floor as I reach for the sports section.  Then, when I power up my iPad (before my kids can steal it from me to play Angry Birds), I am greeted with two pop-ups serving irrelevant daily deals, which I instinctively close without reading. The only time I might actually pay...

In a previous roundup we wrote that if you were planning on traveling for the holidays, your friends on Facebook likely knew where you were headed. Thanks to Facebook’s Open Graph, users are now going beyond simple “likes” with “hire,” “book,” “stay,” and other relevant actions for planning travel. As Tnooz’s Kevin May points out, almost all trip planning sites have integrated the sharing elements of social media. But travel sites – especially those that have just launched – might soon face competitive pressure from Facebook, the very site that...

Last Friday, Groupon joined the public markets with a $700 million initial public offering, the largest for a U.S. Internet company since Google’s in 2004. Initially priced at $20, share price surged to a high of $31 before closing the day at $26.11. The much hyped IPO was met with varied reactions in the media, ranging from enthusiasm to skepticism. A number of media outlets viewed the success of the IPO as an indicator of more good things to come for tech startups, especially as big ticket companies such as Zynga and Facebook get closer to entering the markets....

Today’s an exciting day for the daily deal industry.  This morning, Andrew Mason rang the opening bell at the Nasdaq Stock Market and Groupon officially became a publicly-traded company. In just a few short years daily deals have transformed commerce and the concept of coupons as we know them. While there has been criticism of daily deals (mainly questioning  merchant  ROI), Groupon’s $700M IPO shows there are plenty of believers in the future of the offers space. It is within this context that a new infographic from BuySellAds is especially interesting. As posted...

It’s an exciting day for us here at Rearden Commerce as we announced our partnership with Google to source hyper-local deals from Deem Offers and HomeRun to Google Offers. We’re thrilled to provide Google customers with high-quality and highly-relevant local offers, and to drive fresh demand to the merchants in our network by efficiently connecting them to targeted consumers. News headlines from the past few months might lead you to believe that the daily deals industry is over-saturated and over-hyped. Doubts about the industry’s viability, questions about whether...