Archive: Online Privacy

If we learned one thing this week, it’s that online privacy continues to be an issue for each and every one of us.  Whether you are shopping online, or friending as many people as you can before the holidays, it’s increasingly clear that retailers know more about us every time we get online.  Is online privacy a thing of the past?  New York Times columnist Nick Bilton said this week, “As much as it pains me to say this: privacy is on its deathbed.” He quotes Maneesha Mithal, the associate director of the Federal Trade Commission’s division of privacy and...

Despite the many privacy flare-ups we’ve seen surrounding Facebook and other websites that track user information, there’s no doubt that online consumers, now more than ever, are willing to share their personal data. In our last blog post we referenced a survey from Koski Research this past March that found that 92 percent of respondents were aware that some of their information was being tracked by online entities.  This week agency network McCann Worldgroup released study findings show consumers are not only aware of their private information being tracked, but...

Data breaches, hackers, identity theft, longstanding news organizations dissolved. These are headline-making events that share a common theme: violation of customer privacy. The transgressions are rampant – what’s a data rich society to do?  The headlines tell a grim story about privacy for sure. No one is safe, yet the reality is that consumers have been giving up their personal data for decades and are now more incented than ever to do so with the lure of airline miles, rewards points and daily deals.  And, even if the consumer is not inclined to willingly share...