Archive: Travel

Syndicated Commerce is catching on like wildfire as the new and improved way for Brands to build awareness, engage existing customers, acquire new customers, and drive loyalty in ways that are relevant, measurable and drive monetization.  As a long time ‘marketeer’, I believe the ultimate goal is to engage customers in more relevant and frequent ways to create an emotional ‘attachment’ to a Brand or a merchant.  The coveted ‘secret sauce’ to driving emotional attachments?  Trust. Road warriors, occasional business travelers, and leisure travelers all want...

So, this past Tuesday I had the opportunity to speak at a leading business travel conference  about the future of technology – SoLoMo + Cloud + Big Data – and its impact on next-generation Customer Experience Management (CXM). When asked about Mobile, I decided to put some real wood behind the HTML5 arrow (with some qualifications of course). Sure enough, just as I was espousing its virtues, Mr. Zuckerberg decided to throw HTML5 under the proverbial bus. Excellent timing Mr. Grady, excellent timing! I’m now forced to expound a bit more on my position so here it...

USA Today cites Rearden Commerce analytics in predicting the best and worst days of the year to fly.

When I was a kid, we couldn’t book travel without a travel agent. By the time I became an established adult*, I was able to book my family’s vacations at the comfort of my own computer. Today, we’re quickly getting to the point where I don’t have to have an agent or my trusty laptop to research, book or review my travel itineraries — I, and you, am quite close to doing this all on my smartphone. More than half of Americans now have smartphones, which they are using for everything from social networking to commerce to gaming to communicating. And now, according to...

Show me a person who has quickly and easily booked a vacation or business trip online and I will show you one unique individual. The striking reality today is that the online travel industry as a whole is lacking in innovation. Although the internet brings together ever-increasing options for creating travel plans, this abundance of choice has come without any efficient way to make sense of the information. As a result, consumers spend time and energy searching dozens of websites to plan, book and collaborate on travel, with each website knowing nearly nothing about the...

Analytics is central to how successful e-commerce companies analyze and make personalized recommendations for customers. At Rearden Commerce, our Deem platform relies heavily on analytics to match customers with hotels they’ll like, flights that meet their specified needs, and even relevant discounted offers for products and services in any location where they may be. As an example, one of the most important pieces of information we account for is on-time performance for flights.  Accost a random traveler from the business rank and file and ask him how he avoids...