I’m in the trenches with our small business customers. I need to understand their business concerns, priorities, and headaches, and relate them back to our engineering team to constantly innovate and improve our offering. The latest collaboration between our product development and engineering teams is Deem at Work, a suite of integrated spend and expense management applications that helps small businesses save on the items and services they buy every day, including essential tools to manage their spend, all in one place.
The feelings I’ve had leading up to the launch of Deem at Work are like those of our customers when they start their own business or launch a new product or service: hope and excitement for what lies ahead, matched by anxiety about all the details and inevitable kinks.
MasterCard recently turned to Deem as a white-label offering to power their MasterCard Business Network, bringing big business buying power and expense management to its 15 million members. MasterCard chose Deem for its performance, scalability and reliability. Millions of small business owners counting on the network require the peace of mind of zero failover. Like climbing behind the wheel of a car and expecting it to start, customers require their purchasing and T&E needs to be met on demand.
Deem also offers a golden ticket to companies like MasterCard looking to add as much value as possible to their customers. Not only does the integration save small businesses significant time and money, it also opens doors to targeted new business leads.
This personalization is enabled by our cloud technology, which allows us to analyze purchase history, serving up relevant products from our catalog in anticipation of future purchasing needs. This personalization is enabled by our cloud technology, which allows us to analyze a user’s inventory, activity, as well as purchase history, serving up relevant products from our catalog in anticipation of future purchasing needs. For example, if a machine shop keeps 6×18” flat sheets in its inventory, Deem will sort through the products in our catalog and offer similar sheets from quality suppliers at up to 30% savings.
Small businesses save not only the time of comparison shopping, but also dollars that can be invested back into their core business. Small businesses like having us on their side, earning their trust, saving them time and money and increasing their customers’ loyalty, whether directly, or through a white-label partner.
I breathed a big sigh of relief when we successfully launched Deem at Work. But, we cannot rest on our laurels. It is critical that we stay a step ahead, anticipating the products, tools and features small business owners will need, regardless of industry or size. Back into the trenches, I go. And check out Deem at Work for a good deal on a shovel.